About the company

today, is an established sports nutrition brand that stands for a healthy and active lifestyle. The story of the company itself proves that any goal can be achieved. From its first steps in radovljica in 2006, the brand today established its foothold across slovenia and the entire balkans. We are known for quality sports nutrition products and dietary supplements at affordable prices. Our offer is supplemented by sports and leisure clothing, and training equipment.

We want to finish “first”

As avid athletes, we subscribe to healthy competitiveness. That is why we want to be first – the leader in the region. We are one of the most recognizable and successful companies offering sports nutrition and dietary supplements. We are working with more than 300 different fitness centres across slovenia, croatia, bosnia and herzegovina, serbia and montenegro, where we encourage users of our products to lead a healthy lifestyle. Today, the shop is more than just a place where we sell our products. Our shops became spots across the region where like-minded people – sports, recreation, healthy diet and active lifestyle enthusiasts – meet.

Choose from more than 1000 products from top brands: usn, nutrend, ironmaxx, battery nutrition and others. We also developed our own brand, which is a symbol of quality sports nutrition and dietary supplements at the best prices.

We always set new goals for ourselves.

We have built strong trust with professional and recreational athletes. This is proven by the fact that was awarded the trusted brand title. Because we wish to bring a healthy and active lifestyle closer to the wider population, we expanded the sale of our products to various points of sale: gas stations, kiosks, grocery, sports and other stores (mercator, lidl, hofer, spar, eleclerc, hervis, dm).

We represent a healthy lifestyle. has been more than just a sports nutrition brand for a long time. The team behind the brand is committed to promoting an active and healthy lifestyle. We are ambassadors of sports, and an active and healthy lifestyle. Meet us ...

With our market presence, we shape trends that bring the love of sports to a wider population of recreational athletes. Unlike most existing sports nutrition retailers on the market, offers a wide range of sports nutrition products and dietary supplements that provide important support in the daily life of an active person. Anyone who perceives staying active and healthy, and enjoying sports as an important part of their daily life, can identify with the brand.

We are committed to quality.

Best buy award >>
For the best price-quality ratio, we were awarded the best buy award in the drinks and dietary supplements for athletes and recreational athletes category on the slovenian market in 2019/2020.

Voted product of the year >>
We were awarded the “voted product of the year” seal in 2020 and 2021 for the protein bar, as well as in 2022 for 100% natural whey protein.

All these recognitions reaffirm to us that we offer high-quality and trustworthy products. Our greatest motivation is satisfied customers, which is why we always strive to meet or even exceed their expectations. But our story does not end here. We are still writing it. Every day, with each and every one of you. Thank you for being with us.

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